Wednesday, 30 October 2013

Country Bike Ride










This was a failed attempt of a bike ride on Saturday afternoon. I borrowed the bike from a friend and couldn't adjust the seat because it was rusted over. As a result, my boyfriend pushed me on the bike as if I were an 8 year old learning to ride for the first time. After falling over an embarrassing amount of times in the short five meter distance, I gave up and called it a day. 

Thanks for following and happy shopping!

Flannel: Jacob - $7, Sweater: Jacob - $5, Pants: Macy's - $20, Boots: ASOS - $36, Sunglasses: Presence - $16, Necklace: H&M - $16. 

Photo Credit: Dream
Location: Green Lake

Monday, 28 October 2013

A Weekend in Wisconsin












This past weekend I was able to escape the city of Evanston and visit Wisconsin with a bunch of friends that I travelled to Iceland with. It was a weekend of cooking, playing board games and reminiscing by the fire - My idea of a perfect weekend.


Thanks for following and happy shopping!

Jacket: Thrifted - $40, Sweater: J.Crew - $12, Shorts: H&M - $25, Tights: Old, Boots: ASOS - $36, Necklace: Stella and Dot - $70, Sunglasses: Presence - $16, Bag: J.Crew - $14.

Photo Credit: Dream
Location: Green Lake

Thursday, 24 October 2013

Lovely Layers







After my exam, I jetted off to Chicago to start my school break. This week has been a whirlwind of attending classes at Northwestern, meeting up with old friends and celebrating some very special birthdays. I hope you all have a great weekend!

Thanks for following and happy shopping!

Jacket: H&M - $55, Belt: Mom's - Vintage, Dress: Zara - $35, Scarf: Zara - $30, Sunglasses: Presence - $16, Tights: Joe Fresh - $2, Boots: ASOS -$36, Clutch: BCBG - $20.

Photo Credit: Dream
Location: Toronto

Wednesday, 23 October 2013

Deal of the Week: Customer Appreciation at Mexx

Enjoy customer appreciation at Mexx. Take 40% off the entire collection with promo code CUSTAPP40. The deal ends on October 27th so don't wait!


Photo Credit: Mexx

Monday, 21 October 2013

A Pop of Yellow








I took some much needed time off from studying this weekend and spent it at the cabin with some friends. I've been driving myself crazy memorizing cue cards so it was nice to clear the mind by meeting new people, testing out new recipes and playing some board games. Wish me luck on my exam today!

Thanks for following and happy shopping!

Jacket: Danier Leather - $230, Skirt: Zara - $30, Top: Esprit - $12, Sunglasses: Presence - $16, Heels: Nine West - $35, Clutch: BCBG - $20, Earrings: Stella and Dot - $40.

Photo Credit: Dream
Location: Toronto

Friday, 18 October 2013

5 Tips to Keep in Mind When Starting a Blog

I attended BlogPodium, a conference for Canadian bloggers, for the first time in September. Although the focus of the conference was slightly geared towards design rather than fashion, there were a lot of great insights to take away from the event and other bloggers alike. Attending BlogPodium reminded me of the anxiety and struggles I felt when I first created budget brunettes and so I thought this would be a good opportunity to share some of my tips and tricks for beginner bloggers who are thinking about joining the blogging community.


1. Create a Mission

Before you begin, think about the purpose of your blog. What am I trying to accomplish? Who am I trying to target? How do I define success? When thinking about these questions, be realistic and honest during your reflection. The purpose of the mission is that it will help guide and give your blog focus. It can also be used to help gage your progress further down the line to ensure that your content is consistent with the mission you created at the onset.

2. Pick a Platform that Works for You

There are many platforms out there to choose from: WordPress, Tumblr, Blogger, SquareSpace etc. When it comes to choosing a blog platform, you should choose one that meets your specific needs, budget and technical expertise. Since there are an array of sites that break down the advantages and disadvantages of each platform, I won't bore you with those details here. Instead, I encourage you to do diligent research before choosing one. Just because you have started with one platform, doesn't mean you have to stick with it forever! However, do be careful not to jump continuously from one platform to another. It can be difficult to manage multiple domain names and more importantly can frustrate your readers.

3. Quality and Consistency is Key

Two factors that I consider the most important when evaluating what makes a good blog is quality and consistency. When creating content, the quality of your posts should be your focus. This should encompass grammer, writing style, layout, formatting, photo resolution, references sourced, creating original content and building reader engagement. I also recommend keeping to a consistent schedule using an editorial calendar. Whether it be one, two or three times a week, your reader should come to expect which day of the week a new post will be published. This way they know when and how often to look for updates.  If you are taking some time off from posting, you should communicate that information with your readers and let them know when you will be back to your regular schedule. 

4. Don't Isolate Yourself

The best part of starting a blog is that you are joining a community. The blogging community is surprisingly supportive and I encourage you to meet with local bloggers to learn from each other.  There are many organizations that provide bloggers with an opportunity to meet in person and share experiences. Setting up personal meet and greets with your readers is a great way to interact with them offline and increase engagement. Blogging can easily become an addictive activity especially at the beginning when it is new and exciting but remember, blogging is largely about sharing personal experiences so it's important to NOT isolate yourself in front of your laptop and continue to seek for new experiences offline.

5. Don't Wait for Perfection to Publish

Starting a blog can be overwhelming, nerve racking and well...let's be honest, terrifying. You feel as though everyone you know and don't know is judging your blog and by extension, judging you. Understandably so, you want to make sure that your content, design and photos are absolutely perfect before you launch. This makes perfect sense in theory, but it might not work so well in reality. The odds are if you continue to wait until your idea is perfectly executed, your blog may never come into fruition. Keep in mind that your blog will evolve as you improve from experience and you learn what works for you. Your idea of perfection now will not be your idea of perfection a year from now because your taste and level of expertise will always be changing. The most important thing is to jump in and to strive to improve as you go.

Good luck future bloggers!

Thanks for following and happy shopping!

Photo Credit: Flow Photo

Wednesday, 16 October 2013

Deal of the Week: 25% off Shopbop

Shopbop is currently having a sale! How often does that happen? Use code INTHEFAMILY25 to take 25% off your order.


Thanks for following and happy shopping!

Photo Credit: Shopbop

Monday, 14 October 2013

Dundas Square








Are we really surprised? Black and white is my "go-to" for almost any occasion, even Thanksgiving. Happy Turkey Day!

Thanks for following and happy shopping!

Blouse: Zara - $30, Shorts: H&M - $25, Heels: Forever 21 - $32, Necklace: Zara - $25, Clutch: BCBG - $20, Sunglasses: H&M - $13.

Photo Credit: David Munro
Location: Toronto

Thursday, 10 October 2013

Deal of the Week: Shop online at Joe Fresh

Have you heard? The e-commerce Joe Fresh site is finally up and running. What a great start to the weekend!


Thanks for following and happy shopping!

Photo Credit: Joe Fresh

Wednesday, 9 October 2013

Colour Wheel





May this outfit bring a little brightness into your day. Happy wednesday everyone, we are halfway there.

Thanks for following and happy shopping!

Dress: FCUK - $45, Clutch: BCBG - $20, Ring: Swatch - Gift available here, Scarf: Smart Set - $10, Jacket: Japan, Heels: Nine West - $30, Belt: Mom's - Vintage, Sunglasses: Presence - $16, Shirt: H&M - $30.

Photo Credit: David Munro
Location: Toronto

Sunday, 6 October 2013

Bundle Up







I hope your weekend was more enjoyable than mine! I've been stuck indoors for the last two days studying for exams. At least the weather was a disaster which made me feel a tad bit better about staying home.

Thanks for following and happy shopping!

Sweater: Zara - $16, Scarf: Thrifted - $7, Clutch: Thrifted - $3, Shorts: H&M - $25, Bracelet: Thrifted - $9, Necklace: Stella & Dot - $70, Sunglasses: Presence - $16, Boots: Steve Madden - $85.

Photo Credit: David Munro
Location: Toronto